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Corporate Slogan

On April 1, 2007, Nidec Corporation has announced its corporate slogan, “All for dreams” and its corporate statement that expresses corporate identity of the Nidec Group and the value that the Group offers to its stakeholders.
Under the corporate slogan, “All for dreams,” all employees of the Group are united to be a “group of employees who embody dreams.” Thus, the Nidec Group always pursues “challenge, growth and strength” and makes efforts for corporate value improvement through development of its corporate activities to realize stakeholders’ “dreams.”

Corporate Slogan


Corporate Slogan

Corporate Statement


We begin with dreams.
Dreams drive our motivation.
Dreams are our future.
The world’s dreams, people’s dreams, our dreams.
Our passion creates ideas that make dreams come alive.
Technology and products that were only dreams become reality.
All for dreams
Dreams challenge and the Nidec-Group
will continue to meet the challenge.
For the world’s and people’s tomorrows,
The world’s first, the world’s best technologies and products,
We will continue our part in creating a better society.

Design of the Corporate Slogan


Design of the Corporate Slogan
The corporate slogan, “All for dreams,” is an exteriorized image of Nidec Group’s corporate statement. This slogan shall be applied to all companies of the Nidec Group.
The element used in letter A in the word “All” is nicknamed “Dream Horizon.” It expresses “realization of dreams” by the Nidec Group, and “moment” when passion and ideas to create something new are born.
“Dream Horizon” implies that the Nidec Group takes challenges for the sake of people in the world continuously from now on by gathering force of the Nidec Group companies.